Agency UX has spent more than a decade solving business problems creatively — powering the user experience behind national agencies, boutique shops, and startups out to change reality. This site isn't that.
agencyux.ai is where a small group of us rebuilds the craft itself around AI, in the open. We call it AUX Lab.
Design work is changing faster than any process doc can keep up with. So rather than wait for the dust to settle, we treat our own practice as the experiment — testing where AI earns a place in the work, where it doesn't, and what it does to the people and teams doing it. We publish what we learn as we learn it, including the parts we'd do differently.
AI is in our toolkit, not on the throne. We put it to work on the low-stakes, repetitive parts — synthesizing workshop notes, surfacing early themes, fast first-pass summaries — and keep humans on the parts that actually matter.
We know the failure modes: bias delivered with total confidence, hallucinations, cheerleading systems that call every idea brilliant. So we keep a human in the loop, spot-check the output, and build confidence with results instead of copy-paste. When someone would rather we leave AI out entirely, we do — and the work is just as good, only a little slower.
AUX Lab is a small crew inside Agency UX — the people running the AI reinvention, writing the newsletter, and building this site.
Thirty-plus years on innovation teams and companies built to break the status quo. Kevin guides the design practice — and is now pushing it to reinvent itself around AI.
Six-plus years researching the behavioral impact of technology. Pallas makes creative connections and chases new ways to reimagine how the work gets done.
A UX researcher and PhD candidate studying how media and technology reshape everyday experience. Jacob probes what AI really does to the people using it, and how research should respond.